Founder & Lead Facilitator
Will Chambers
Award-winning facilitator and founder of Positive Impact. Helping purpose-driven teams build trust, clarity, and momentum.
Will Chambers: Award-Winning Facilitator and Founder of Positive Impact
Will Chambers is the founder of Positive Impact Professional Development, a facilitation and leadership development company working with purpose-driven organizations across Canada and into the US. He has delivered sessions for over 110,000 folks globally, from cross-functional teams in growing companies through to nonprofit boards and leadership groups across multiple industries.
Will’s work focuses on strategic planning, leadership development, team dynamics, and communication. His approach is facilitator-guided and participant-led, grounded in the belief that your team holds the knowledge, and his job is to create the environment where that knowledge turns into clear, committed action.
Credentials and Experience
Will’s facilitation practice is built on a specific set of credentials and roles:
ICF ACTP Certified Coach and Facilitator
ACTP is the highest tier of coach training accreditation from the International Coaching Federation, requiring completion of a rigorous, accredited curriculum plus mentored coaching hours.
High Impact Leadership, University of Cambridge
Will’s most recent formal study, completed at the University of Cambridge’s Judge Business School. The programme focuses on how leaders navigate complexity, shape organizational culture, and make decisions under uncertainty.
Facilitating Professionally Since 2018
Will has been delivering facilitation, coaching, and leadership development work since 2018 across the UK, New Zealand, Australia, Canada, and the United States.
10+ Years at Coca-Cola
Before founding Positive Impact, Will spent over a decade in UK sales and marketing at Coca-Cola, working on Olympic Games activations, World Cups, and multi-million-dollar product launches across Europe.
From Coca-Cola to Positive Impact
Why would someone with a decade at one of the top-three best-known brands in the world leave to start a facilitation company? The honest answer is that I wanted work where the outcome was a person who felt more capable, not a higher sales number.
My time at Coca-Cola was invaluable, both personally and professionally. I had a chance to learn various disciplines: negotiation, communication, marketing, management. I took advantage of every course I could to deepen those skills. But the real education was in the rooms. Delivering presentations and joint-planning sessions to senior leaders at some of the UK’s biggest companies, that’s where I was first exposed to the art of facilitation.
The roots of my love for facilitation can be traced back to London, where I facilitated collaborative discussions among UK and European Coca-Cola brand managers and some of the UK’s most visible retail partners. The work was finding common themes, shifting paradigms where they needed shifting, and honing specific action steps. Nothing about that has fundamentally changed, just the organizations I do it with.
Through those years, I learned one life lesson that shapes how I work now: it’s not about me. The real formula for success in life and in business is community. Developing relationships, nurturing them, and honouring the people around you. Managing relationships well has been central to every goal I’ve reached.
After leaving Coca-Cola, I travelled, eventually settling in Victoria, BC, where I now live with my family. I volunteered with Big Brothers and the Red Cross, putting what I’d learned in a corporate setting into service of organizations that needed it. Those experiences sharpened my conviction that the same facilitation approach that worked in brand manager rooms in London worked just as well in nonprofit boardrooms in Canada. People are people. They want to be heard, to contribute, and to see their work matter.
Positive Impact was founded to serve folks who care about more than the next quarter. Purpose-driven organizations, nonprofits, socially and environmentally responsible companies, and leaders who want to build a better future. We’ve doubled revenue year-over-year for three consecutive years, and the more this business grows, the more I get to do the work I actually love.
How I Facilitate
Every facilitator has a signature approach. Mine comes down to a few commitments I make to every group I work with:
Your team is the expert
I acknowledge that the folks in the room bring decades of nuanced understanding about how their organization operates. My role is to create the environment where that expertise comes together with new insights. I don’t impose external ideas, I help you articulate what’s already there and build on it.
Psychological safety first
Real conversations only happen when people feel safe enough to be honest. I co-create community guidelines with every group, build in anonymous feedback loops, and design exercises that surface what’s actually going on. Opportunities and underlying fault lines surface in a low-risk, high-trust way.
Sessions that are greater than the sum of their parts
The goal isn’t a motivational hit. It’s a day, or a week, or a multi-quarter engagement where your group leaves with specific commitments, a common language, and a plan that sticks. Facilitation that doesn’t translate into Monday-morning action isn’t facilitation, it’s theatre.
What I Facilitate
My most-requested engagements:
- Strategic Planning Facilitation, including multi-quarter execution support using the 12+1 method
- Offsite and Retreat Facilitation for leadership groups, cross-functional teams, and executive teams
- Board Retreat Facilitation, particularly for nonprofit and mission-driven organizations
- COMS Communication Styles workshops
- 5 Dysfunctions of a Team sessions delivered through an appreciative inquiry lens
- Change Management Facilitation during strategic, leadership, or structural shifts
- Feedback and Communication Training
Frameworks I Use
A few of the frameworks I rely on regularly. This isn’t an exhaustive list, just the ones that come up most often in the work.
5 Dysfunctions of a Team
Patrick Lencioni’s classic framework for team health, delivered through an appreciative inquiry lens. Rather than diagnosing dysfunction, we explore what trust, healthy conflict, commitment, accountability, and attention to results look like when they’re working.
- Trust
- Healthy Conflict
- Commitment
- Accountability
- Results
COMS Communication Styles
A four-style communication framework grounded in Big Five personality research. COMS gives teams a shared vocabulary for how different people prefer to communicate, helping reduce friction and build understanding across the spectrum of styles in any working group.
- Commanding
- Outgoing
- Measured
- Systematic
Appreciative Inquiry
An approach that frames challenges through what’s working and what could work, rather than what’s broken. The lens runs through everything I do, including how I approach team dynamics, strategic planning, and change. It’s the difference between diagnosing problems and creating possibility.
- Discover Strengths
- Dream Possibilities
- Design Action
- Deliver Change
Folks I’ve Worked With
Through Positive Impact, I’ve facilitated sessions for a wide range of organizations, including engineering firms, healthcare alliances, municipalities, public sector teams, technology companies, and nonprofits across Canada and the United States.
If you’d like to explore what working together might look like, our facilitation services page is the best place to start.
Beyond the Work
I’m a trail runner, an adventurer, and a dad. I’m also stubbornly optimistic, which, when you do this work, you kind of have to be. Positive Impact is a proud 1% for the Planet member, donating 1% of revenue to environmental causes, and we’re pursuing B Corp Certification. The work and the purpose aren’t separate things for me. They’re the same thing.
If you have the intent, Positive Impact has the means to facilitate your growth.
In a Nutshell
Frequently Asked Questions
What makes Will Chambers’ facilitation approach different?
Will’s approach is facilitator-guided and participant-led. He doesn’t dictate solutions or impose external frameworks. Instead, he creates the environment where your team’s expertise surfaces and turns into specific, committed action. His sessions prioritize psychological safety, practical outputs, and a common language the group can carry forward.
What are Will Chambers’ credentials?
Will is an ICF ACTP Certified Coach and Facilitator, holding the highest tier of accreditation from the International Coaching Federation. He has studied High Impact Leadership at the University of Cambridge and has over a decade of experience in UK sales and marketing at Coca-Cola before founding Positive Impact.
What kinds of organizations does Will Chambers work with?
Will works with purpose-driven organizations across Canada and the US, including for-profit companies, nonprofits, municipalities, public sector teams, and community organizations. The common thread is leaders who care about more than the next quarter, who want to build something that lasts.
Where is Will Chambers based?
Will is based in Victoria, British Columbia. He facilitates sessions across Canada, with a strong base of work in BC, Alberta, Ontario, and Atlantic Canada, and he also serves clients in the United States.
How do I book Will Chambers for a facilitation session?
The best place to start is a short conversation about what you’re working on. Get in touch here to share your needs, timelines, and goals, and we’ll follow up to scope a session that fits.
Ready to work together?
Whether you’re considering a strategic planning session, a leadership offsite, or a facilitated conversation your team has been needing, I’d welcome the conversation.
