Will Chambers

Will Chambers: Award-Winning Facilitator and Founder of Positive Impact

ICF ACTP Certified Coach. Lead Facilitator for Catalyst Global Canada.

Will Chambers is the founder of Positive Impact Professional Development, a facilitation and leadership development company working with purpose-driven organizations across Canada and into the US. He’s delivered sessions for over 110,000 folks globally, from cross-functional teams at Google and GSK to nonprofit boards and leadership groups across multiple industries.

Will’s work focuses on strategic planning, leadership development, team dynamics, and communication. His approach is facilitator-guided and participant-led, grounded in the belief that your team holds the knowledge, and his job is to create the environment where that knowledge turns into clear, committed action.

Credentials and Experience

Will’s facilitation practice is built on a specific set of credentials and roles:

ICF ACTP Certified Coach and Facilitator. ACTP is the highest tier of coach training accreditation from the International Coaching Federation, requiring completion of a rigorous, accredited curriculum plus mentored coaching hours.

High Impact Leadership, University of Cambridge. Will’s most recent formal study, completed at the University of Cambridge’s Judge Business School. The programme focuses on how leaders navigate complexity, shape organizational culture, and make decisions under uncertainty.

Lead Facilitator, Catalyst Global Canada. Will has been delivering Catalyst Global sessions since 2016 across New Zealand, Australia, Canada, and the United States. Past clients include Google, GSK, RBC, University of Toronto, AVIVA, Canadian Blood Services, and Fairmont Group.

10+ years at Coca-Cola. Before founding Positive Impact, Will spent over a decade in UK sales and marketing at Coca-Cola, working on Olympic Games activations, World Cups, and multi-million-dollar product launches across Europe.

From Coca-Cola to Positive Impact

Why would someone with a decade at one of the top-three best-known brands in the world leave to start a facilitation company? The honest answer is that I wanted work where the outcome was a person who felt more capable, not a higher sales number.

My time at Coca-Cola was invaluable, both personally and professionally. I had a chance to learn various disciplines: negotiation, communication, marketing, management. I took advantage of every course I could to deepen those skills. But the real education was in the rooms. Delivering presentations and joint-planning sessions to senior leaders at some of the UK’s biggest companies, that’s where I was first exposed to the art of facilitation.

The roots of my love for facilitation can be traced back to London, where I facilitated collaborative discussions among UK and European Coca-Cola brand managers and some of the UK’s most visible retail customers. The work was finding common themes, shifting paradigms where they needed shifting, and honing specific action steps. Nothing about that has fundamentally changed, just the organizations I do it with.

Through those years, I learned one life lesson that shapes how I work now: it’s not about me. The real formula for success in life and in business is community. Developing relationships, nurturing them, and honouring the people around you. Managing relationships well has been central to every goal I’ve reached.

After leaving Coca-Cola, I travelled, eventually settling in Victoria, BC, where I now live with my family. I volunteered with Big Brothers and the Red Cross, putting what I’d learned in a corporate setting into service of organizations that needed it. Those experiences sharpened my conviction that the same facilitation approach that worked in brand manager rooms in London worked just as well in nonprofit boardrooms in Canada. People are people. They want to be heard, to contribute, and to see their work matter.

Positive Impact was founded to serve folks who care about more than the next quarter. Purpose-driven organizations, nonprofits, socially and environmentally responsible companies, and leaders who want to build a better future. We’ve doubled revenue year-over-year for three consecutive years, and the more this business grows, the more I get to do the work I actually love.

How I Facilitate

Every facilitator has a signature approach. Mine comes down to a few commitments I make to every group I work with:

Your team is the expert. I acknowledge that the folks in the room bring decades of nuanced understanding about how their organization operates. My role is to create the environment where that expertise comes together with new insights. I don’t impose external ideas, I help you articulate what’s already there and build on it.

Psychological safety first. Real conversations only happen when people feel safe enough to be honest. I co-create community guidelines with every group, build in anonymous feedback loops, and design exercises that surface what’s actually going on. Opportunities and underlying fault lines surface in a low-risk, high-trust way.

Sessions that are greater than the sum of their parts. The goal isn’t a motivational hit. It’s a day, or a week, or a multi-quarter engagement where your group leaves with specific commitments, a common language, and a plan that sticks. Facilitation that doesn’t translate into Monday-morning action isn’t facilitation, it’s theatre.

People buy people. This is something I learned at Coca-Cola and it’s stayed with me. Frameworks and tools matter, and I use plenty of them. But the real work is relational. It’s about building the trust that lets a group do hard thinking together.

What I Facilitate

My most-requested engagements:

Folks I’ve Worked With

Through Catalyst Global Canada and Positive Impact directly, I’ve facilitated sessions for a wide range of organizations, including:

Google, GSK, RBC, University of Toronto, AVIVA, Canadian Blood Services, Fairmont Group, Ronald McDonald House Charities BC, Young Presidents’ Organization chapters, along with engineering firms, healthcare alliances, municipalities, public sector teams, technology companies, and nonprofits across Canada and the United States.

What Folks Say

It was a pleasure to work with Will and Positive Impact. I was both inspired and empowered to co-deliver a meaningful offsite. Their positive insight into leadership performance and emotional resilience gave me clear direction and tactical tools I could apply to my workplace right away.

Haley Daniels, Olympian and Motivational Speaker

Will masterfully guided our team through our one-day session. From the beginning of the session, he fostered an inclusive environment, encouraging open dialogue and genuine connection. We left feeling more united and equipped to handle challenges with resilience and confidence.

CPHR, Director of People and Culture

Will is one of the most emotionally intelligent facilitators I’ve worked with. He doesn’t just teach the 5 Dysfunctions framework, he brings it to life in a way that hits you in the gut, sparks real introspection, and gets people moving forward together.

Workshop Host, 5 Dysfunctions of a Team Session

Read more testimonials

Beyond the Work

I’m a trail runner, an adventurer, and a dad. I’m also stubbornly optimistic, which, when you do this work, you kind of have to be. Positive Impact is a proud 1% for the Planet member, donating 1% of revenue to environmental causes, and we’re pursuing B Corp Certification. The work and the purpose aren’t separate things for me. They’re the same thing.

If you have the intent, Positive Impact has the means to facilitate your growth.

Frequently Asked Questions

What makes Will Chambers’ facilitation approach different?

Will’s approach is facilitator-guided and participant-led. He doesn’t dictate solutions or impose external frameworks. Instead, he creates the environment where your team’s expertise surfaces and turns into specific, committed action. His sessions prioritize psychological safety, practical outputs, and a common language the group can carry forward.

What are Will Chambers’ credentials?

Will is an ICF ACTP Certified Coach and Facilitator, holding the highest tier of accreditation from the International Coaching Federation. He has studied High Impact Leadership at the University of Cambridge and has 10+ years of experience at Coca-Cola in UK sales and marketing. He’s also a Lead Facilitator for Catalyst Global Canada.

What kinds of organizations does Will Chambers work with?

Will works with purpose-driven organizations across Canada and the US, including for-profit companies, nonprofits, municipalities, public sector teams, and community organizations. Past clients include Google, GSK, RBC, Canadian Blood Services, Fairmont Group, and Ronald McDonald House Charities BC, alongside engineering firms, healthcare alliances, and mission-driven nonprofits.

Where is Will Chambers based?

Will is based in Victoria, British Columbia. He facilitates sessions across Canada, with a strong base of work in BC, Alberta, Ontario, and Atlantic Canada, and he also serves clients in the United States.

How do I book Will Chambers for a facilitation session?

The best place to start is a short conversation about what you’re working on. Get in touch here to share your needs, timelines, and goals, and we’ll follow up to scope a session that fits.

Book a complimentary 30 minute intro call